Mark Moran Joins VAS to Lead Product Strategy and Innovation

Mark Moran has been named the Chief Product & Technology Officer (CPTO) at VAS, marking a significant addition to the company's leadership team. In his new role, Moran will be responsible for leading product management, engineering, data, and AI initiatives as VAS enhances its platform strategy and accelerates innovation within its herd management ecosystem.

Moran brings with him nearly 30 years of experience in industrial AI, enterprise platforms, and precision agriculture, combining strategic leadership with hands-on product and technology development expertise. Previously, Moran served as Vice President of Data, Systems & Intelligence for Plant Biotechnology at Bayer Crop Science, where he led a global team of over 100 engineers and scientists focused on data platforms and AI-enabled R&D.

Before his tenure at Bayer, Moran had a 26-year career at John Deere, where he played a pivotal role in leading the John Deere Technology Innovation Center and supporting advancements in precision agriculture, including autonomy, sensing, IoT, cloud, and mobile technologies.

VAS CEO Kevin Coffey expressed enthusiasm about Moran's appointment, stating, "Mark joins VAS at a pivotal moment as we continue to modernize our platforms and evolve toward systems of intelligence. His extensive experience across product, engineering, and AI, paired with his knowledge of scaling complex technology organizations, will help us deliver meaningful insights our customers need to move their dairies forward."

Moran holds a bachelor's degree in General Engineering from the University of Illinois Urbana-Champaign, an MBA from the University of Iowa, a master's degree in System Design & Management from MIT, and a doctorate in Informatics from the University of Illinois Urbana-Champaign.

VAS, a global leader in connected farm management systems, has been operating for over 40 years, providing innovative software and information solutions that help dairy producers make profit-driven and sustainable management decisions.